West End Co

Handwoven rugs sourced from around the world

West End Co stocks an extensive, handpicked selection of authentic Persian and tribal rugs from rug-weaving centres in Afghanistan, Iran, Turkey, Pakistan and India.


West End Co specialises in traditional, tribal, Persian, Afghan, Moroccan and transitional rugs, as well as hand-woven kilims.

Perfect for adding culture, colour and warmth to your home, West End Co’s hand woven and hand knotted rugs aren’t sold by common retailers, being sourced from artisan hubs such as Belouch, Kazak, Chobi, Khal Mohommodi, Barjasta, Tribal Kilims and Bokhara.

The company’s founder Daniel Axiak’s love for the rug industry began when he was 16, working at rug auctions. Now he travels twice a year to rug-weaving districts to hand pick quality, special rugs for the business.

West End Co doesn’t stock any rugs that are made by machine, guaranteeing any rug you buy from West End Co was made by hand. Its rugs are also made exclusively from wool and don’t contain poly fibres.

Perhaps the most flexible option that suits a number of different décor styles is the transitional-style rugs that are not quite traditional and not quite modern. They’re often adapted from old-world motifs, but made more casual by incorporating contemporary design sensibilities.

Shop online (with free delivery Australia-wide) or in-store at West End Co’s Brisbane location today.

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Montague Road 222
West End 4101 QLD AU
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Monday: closed Tuesday-Friday: 9:30AM-5PM Saturday: 9AM-3PM Sunday: 10AM-3PM