Honest, interesting and a go-getter Sarah from Scouted Design chats with us about her caravan of interior treasures, how she manages her days and how social media has helped build her successful business.
Related article: Looking for other local creatives to support? Check out Lamb & Stine
Tell us a little bit about yourself:
My background is actually in Nursing. I worked for a long time as a Registered Nurse in the Special care Nursery, which couldn’t be further from what I’m doing now. However I’ve always had a passion and love for interiors, decorating and styling. As a child I loved scouring antique shops and markets with my Mum, she always had a flare for style, renovating and decorating. My love for interiors and decorating only grew more when renovating my own home and after my youngest son started school I decided follow my heart into interiors.
What made you decide to create Scouted Design?
It evolved from a dream to renovate a vintage caravan and became a way to bring together all the gorgeous interior products I was finding online to my local area whilst still being flexible around family life.
What makes shopping at Scouted Design different to a traditional retail space?
Shopping from a little vintage caravan has such a unique and whimsical vibe. My customers love supporting local and meeting the face behind the brand.
How do you decide where you’d like to park your pop up shop?
I look for places with a great vibe and a sense community.
What are your three favourite products that you sell and why?
- The Roundie Towels by The Beach People for their quality and versatility
- Mrs Darcy Scented Soy Candles for their aroma
- Our Moroccan leather poufs for their timeless quality and style
Do you have a favourite brand and/or style to work with?
I love the brand Once Was Lost for their quality workmanship, commitment to fair trade and versatile pieces. They also have such an admirable business ethos.
Related article: Check out the story behind Once Was Lost
Being surrounded by so many beautiful products it must be hard to choose but what’s at the top of your wish list?
I’m eyeing off the new collection of Pony Rider cushions.
What designer do you admire the most?
I’m a big fan of Kara Rosenlund and her design aesthetic and diversity within the interiors world. I also really admire Chanel for their ongoing commitment to quality and timeless style.
When you’re in full project mode, what does your typical work day look like?
Everyday is different and I love that versatility. If it’s a pop up shop day I’m up grabbing some native flowers from my garden, hitching up the caravan and hitting the road. Once I arrive at my location it’s time to set up and style the caravan’s interior and exterior, chat to my customers, bank a few Instagram shots and catch up on emails. At the end of the day I pack everything back into the caravan and head home. During the week I’ll get the boys off to school then pack any online orders, answer emails, update the website and plan ahead for new product lines before it’s time to pick the boys up from school and begin all the after school activities.
What would be your dream creative project?
As much as I love my little store my heart is in interior decorating and styling, so I’d love the opportunity to take on more of those projects.
What exciting things do you have planned for the year ahead?
I’d love to see Scouted Design travel more and continue to diversify our product ranges.
Has social media helped build your brand?
Yes Instagram in particular has been a wonderful platform to meet likeminded souls, source new emerging artisans and showcase our wares.
What’s your fave room in your Karana Downs home?
Right now it’s my sitting room, I love hanging out with my boys around the fire or curling up with a magazine and a cup of coffee.
What do you really love about where you live?
The tranquility, bush landscape and space for the boys to be boys.
What motto do you like (or try!) to live by?
You can have everything, just not all at the same time.
Interested in learning more about interior design? Then make sure to check out our interior design page full of creatives, local business and product edits!